Looking to the most reliable specialists ensures that you're getting the most precise, up-to-date, and useful search engine optimization advice accessible. Bearing that in mind, this guide we feature 20 top search engine optimization experts and explain why they're worth pursuing.
How SEO Specialists Can Help WordPress Users Before we dive to the listing, it's worth mentioning what exactly makes someone a specialist, versus somebody who just appears to be all talk and no action. The people that made it on this list are pros mainly because of the depth of experience that they have in advanced SEO, and how they've leveraged that expertise to other complementary regions of online marketing (which is pretty much all 'em).
While any search engine optimization newcomer who's been able to rank for a long tail key word with low competition can write a blog post about how they did it (and then of course never update it), these specialists are a lot more sophisticated than that. They've dug deeper into SEO and understand how to do all the dirty work that accompanies position for highly competitive keywords, working with advanced tools, tailoring SEO needs for e-commerce functions, analyzing all kinds of unique sets of data, fine-tuning site code to the search engines, and much more.
Many operate their own successful companies on the internet and have successfully helped numerous additional small business sites get more traffic. Some have even been dabbling in SEO because the mid-90s, back when a lot of us were wee nippers.
These people are the real deal, plus they all have the experience and reputations to back them up. Follow their upgrades and you'll never have to be concerned about getting tricked again by people who keep circulating outdated or just plain incorrect search engine optimization advice online.
Rand Fishkin
Rand Fishkin is the founder of one of the very popular and authoritative websites out there on SEO and internet advertising, Moz (formerly SEOmoz). He was CEO from 2007 to 2014 and now concentrates on product and marketing because the "Wizard of Moz" while still contributing regularly to the blog. Has has given several people speaking presentations at large businesses, such as Google, Facebook, and Microsoft.
Bill Slawski
Bill Slawski is another search engine optimization specialist who has been working with search engine traffic and internet marketing consulting since 1996. He's helped Many Different authoritative sites with their SEO, including Harvard Business School, Johns Hopkins University, The American Psychological Association, Comcast, and much more. His website, SEO by the Sea, is an superb source for anyone seeking to stay on top of relevant search engine optimization news and information.
Neil Patel
Neil Patel is one of the most inspiring entrepreneurs online, having co-founded hugely successful companies, including Crazy Egg, KISSmetrics, Hello Tavern, and Quick Sprout. He's helped large companies including Amazon, NBC, HP, and Viacom boost their revenue, and has been appointed a top influencer on the internet from the Wall Street Journal, a top ten online marketer by Forbes, and even a top 100 entrepreneur under 30 years old by Barack Obama. He's the author of The Advanced Guide to SEO and frequently writes and comments about SEO in his website and elsewhere around the Internet.
Barry Schwartz
Barry Schwartz is the founder and executive editor of Search Engine Roundtable, another popular and trustworthy SEO blog up there with Moz and Search Engine Land. In reality, he's really the news editor in Danny Sullivan's Search Engine Land and contributes to Marketing Land, too. Barry is one of the first to break important Google news, describing what it means and offering practical advice to marketing professionals and small business owners.
Aaron Wall
Aaron Wall is the creator of SEOBook, a top SEO site that claims to offer you the number one SEO training program full with assorted tools, videos, a private forum, and additional resources. The site was launched in 2003 and is famous as one of the oldest SEO websites which 's still frequently updated for the current state of the web. It focuses on supplying users marketing tips, online business ideas, search investigation, and much more.
Dave Naylor
Dave Naylor is the head of search marketing and managing director at Bronco, a creative digital advertising agency. He got his start at the electronic marketing world back in 1998, founding Bronco in 2003 and working with several international companies since then. He frequently speaks at industry conferences and writes blog posts on his website about all kinds of useful stuff related to SEO and Google news.
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